Are These 7 Mistakes Sabotaging Your Real Estate Website Conversion?
Are you frustrated that your real estate website isn’t generating the expected leads? You’re not alone. Many agents and investors struggle to convert website visitors into clients. The good news is that a few common mistakes can be easily fixed. In this blog post, we’ll reveal the top 7 real estate website conversion killers << watch this video] sabotaging you and show you what to do instead. × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo 7 Real Estate Website Conversion Killers 1. Not Optimizing Your Forms The Problem: Having too many form fields and unclear calls to action (CTAs) creates a conversion roadblock. Visitors get intimidated by lengthy forms, and CTAs that don’t clearly communicate the benefit leave them unsure of what they’ll get in return for their information. Data and Insights: Studies by HubSpot show that forms with fewer fields see significantly higher conversion rates. Unbounce research indicates that landing pages with 3 form fields convert at a rate 10.25% higher than those with 4 fields and a whopping 12.05% higher than those with 5 fields. The Solution: Keep your forms short and sweet, with only 3-4 absolutely necessary fields. Focus on capturing essential information like name, email address, and phone number (if relevant). Here’s the breakdown of key fields: By streamlining your forms and using clear CTAs, you’ll remove friction from the conversion process and encourage more website visitors to become qualified leads. 2. Cramming Too Much Info into Your Hero Section The Problem: A cluttered hero section overwhelms visitors with information overload. They won’t know where to look or what action to take, leading to a missed opportunity to capture their attention and guide them toward conversion goals. Data and Insights: Studies by Crazy Egg show visitors typically spend less than 8 seconds on a webpage before deciding to stay or leave. This emphasizes the importance of a strong first impression, and the hero section is prime real estate for grabbing user attention. Unbounce research also indicates that websites with clear hero sections featuring a single, focused message see conversion rate increases of up to 93%. The Solution: Keep your hero section clean and focused. Here are key elements for crafting a high-performing hero section: By following these steps and prioritizing a clear, focused message in your hero section, you’ll increase engagement, improve user experience, and ultimately convert more website visitors into leads. 3. Not Addressing Client Needs and Objections Upfront The Problem: Leaving website visitors feeling unsure if you can solve their problems. Many people searching for real estate investors or agents have specific concerns and anxieties. If your website doesn’t acknowledge these concerns, visitors may bounce or choose a competitor who seems to understand their situation better. Data and Insights: According to a National Association of Realtors (NAR) survey, 82% of buyers and sellers say it’s very or somewhat important to work with a real estate agent who understands their needs. Furthermore, a study by Zillow indicates that 44% of potential sellers hesitate to list their home because of the perceived complexity of the process. The Solution: Anticipate your ideal client’s worries and address them directly on your website. Here are some strategies to build trust and establish yourself as a solution provider: By proactively addressing client needs and objections upfront, you’ll build trust, alleviate anxieties, and position yourself as a valuable resource. This will lead to more qualified leads and, ultimately, more successful client relationships. 4. Not Including Credibility and Social Proof The Problem: In the competitive world of real estate, building trust with … Continued