Facebook Ads For Real Estate Agents: Framework That’s Proven to Work w/ Josh Schoenly

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There are lots of agents that love working with first-time home buyers. And, there are tons of agents that never want to work with first-time home buyers. You can go out and create that experience. You can go out and be intentional about attracting those people. Those perfect, right clients. Josh Schoenly

This episode of The CarrotCast, I have a special guest for you, Josh Schoenly. I have known Josh for years in different businesses that he’s owned. First of all, he’s one of the best dudes around. He’s ethical, he’s honest, he knows what he’s doing. He’s a big, big, big sharer.

But I wanted to bring him on because Facebook marketing became a topic, of course, over the past year, that keeps on coming up more and more from our clients.

On this episode, Josh walks through every, single step on how to dial in your Facebook ads for real estate. From targeting to your ads, and your landing pages. If you want to learn more about Josh or more from him, then just go check out his website, clientalchemist.com. I’m excited to welcome Josh to the podcast and to welcome you guys to his world as well because he’s an amazing dude. I think you’re just going to love him.

Also, we did a great podcast with Kylie Newbold, that I feel is the number Podcast episode on Facebook ads for real estate investors specifically. Go check out that episode here.

Enjoy and check out more CarrotCast episodes at carrotcast.com.


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“Facebook conversion tip: Ensure you use ‘Frame of Mind’ marketing…” Mari Smith Click to Tweet

Listen to this CarrotCast episode and start to embrace marketing for your business.

2:30 – Introduction to Josh Schoenly.
6:30 – Does that always need to be a grind phase when building up a business or can it be built with flexibility and leverage.
9:25  What types of marketing resources Josh has used during his marketing journey.
12:50 – One of the best ways to understand marketing is to take notes of what catches your eye. Start creating your own marketing swipe file.
15:00 – Josh’s 4 step philosophy to Facebook ads for Real Estate Agents.

  1. Identify
  2. Attract
  3. Connect
  4. Converse

23:00 – Putting your clients first. The importance of building relationships rather than chasing dollars.
26:15 – Facebook marketing for long-term growth. Quick wins but also creating a foundation.

Breaking down the 4 steps to Facebook ads for Real Estate:

30:30 – #1 Identify – How to identify your Facebook audience and niche down.
37:15 – How Facebook “interests” targeting work.
38:30 – #2 Attract – What types of ads are working for Agents and how much are they spending.

Do you need help calculating your marketing budget?

Listen to: #1 PPC Metrics: You Need To Build Into Your Real Estate Marketing Strategy w/ Adrian Nez

Use our ROI calculator: Carrot Online Marketing ROI Calculator

45:25 #3 Connect – What is your marketing objective and where to send that traffic.
49:15#4 Converse – How to nurture leads and create an ongoing followup system.
53:30 – Telling simple stories within your marketing can go along way for success.

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