We talk a lot about content marketing for real estate agents and investors.
Writing blog content for your website doesn’t just help you generate more passive traffic through SEO (Search Engine Optimization); it also allows you to engage with your ideal market and provide them with free value.
But for all the buzz around writing blog content, recording videos, and posting on social media, it can still be a challenge to create that high-quality content that ranks in Google (generating passive traffic to your website), engages your ideal market, and gets “shares” on social media.
So, we put together this resource for you with five easy-to-follow real estate blog post templates for real estate agents and investors.
Or, if you want to skip the legwork and have someone else create high-ranking, share-worthy blog content for you, check out our Content Pro or Advanced Marketer plans. ;-)
Otherwise, let’s dive right in!
How Powerful is Content Marketing For Real Estate?
Content marketing is, quite simply, publishing content (blog articles, social media posts, YouTube videos, etc) for branding and growing your business.
And it’s effective for pretty much every industry, real estate included.
Actually, in some ways, content marketing is more effective in the real estate industry than it is in other industries.
If I want to create content consistently and I’m in the travel niche, for example, well… I’m going to have a ton of competition — there are just a lot of content creators in the travel niche.
As for real estate, not so much. Especially if you consider that you’re only competing with content-creating real estate professionals in your area of operation… then there’s even less competition.
That’s good! It means you’ll have less trouble standing out.
But if you’re still not convinced that consistent content marketing can be crazy powerful for your business’ growth, consider these stats…
- 90% of buyers look online to find their next home.
- 70% of people prefer to get a sense of your business through online content.
- 61% of inbound leads cost less than outbound leads.
- Websites with blogs have 434% more indexed pages than websites without blogs.
- Companies that blog receive 97% more links than companies that don’t blog.
Yeah…
Content marketing can certainly give your real estate business the boost it needs. We have a few other resources on this topic, too, that you might find helpful.
- Time-Saving Content Marketing For Real Estate Agents (The Power Of Q&A)
- 4 Real Estate Content Marketing Strategies You Can Actually Use to Grow Your Business
- 6 Content Marketing Ideas for Real Estate Agents: Inspiration to Bring Your Strategy to Life
And if you want to fill your blog with high-quality, high-ranking content without spending hours creating that content…
…check out our Content Pro or Advanced Marketer plans!
Either way, here are five blog post templates you can use for your real estate website content.
Keep in Mind Before You Write
Here are some things to remember before you start writing your blog posts.
- Get to know your audience
- Do keyword research before writing
- Write a good headline for every blog post
- Hook your readers from the start
- Answer their questions with your blog posts
- Tell a captivating story
- Make your content easily scannable
- Be authentic in your writing
- Prioritize quality content over the number of words
- Use data
Need help finding keywords for your blog posts? We did it for you!
5 Real Estate Blog Post Templates You Can Steal
Blog Post Template 1: The Listicle
The listicle blog post template is exactly what it sounds like. It’s a “list” of reasons, tips, tricks, or hacks that provide easy-to-scan value for your audience.
Actually, this blog post is a listicle.
Listicles are easy to write and easy for readers to digest, and they tend to do well in Google and on social media.
A few examples of listicle posts are…
- 5 Reasons Why People Sell Their Home With Real Estate Agents
- 5 Myths About Selling Your House To An Investor
- 10 Ways To Sell Your House For More Money
The template for a listicle is pretty basic. Here it is.
Title Options
- [X] Reasons That…
- [X] Ways To…
- [X] Tips For…
- [X] Hacks That Will…
Introduction
Write a short introduction, between 50 and 150 words, that empathizes with your ideal market’s current situation and briefly explains the problem that your article is going to solve.
Middle – Points
List your article’s points as H2 headings and write between 50 and 150 words for each point, expanding upon the core concept.
Conclusion
Write 50 to 150-word conclusion which overviews the article’s content and calls the reader to take action. In many cases, your CTA should encourage the reader to work with you.
Here’s an example of a listicle post that we wrote a few weeks ago: 9 Ways To Be a More Productive Real Estate Professional & Business Owner
Checklist Before Publishing
- Did you provide at least three examples, suggestions, or tips that directly speak to the topic you’re writing about?
- If examples are from real companies or people, did you embed images, video, and/or a social media post of that example to strengthen your point?
- Did you provide relevant and accurate examples and statistics to explain this concept further?
- Did you properly cite and backlink your sources?
- Did you spell-check and proofread?
- Are there at least 1-2 images?
- Is the post 800-1,000 words at a minimum?
Blog Post Template 2: The “How To” Post
There’s a lot of stuff that the average person doesn’t understand about the real estate world — how to increase the value of their home, how to sell quickly, or even how to find a trustworthy agent, for instance.
And who better to teach those kinds of practical skills than you, a local real estate professional?
Because most people have many real estate-related questions, the “How To” article format is particularly pertinent.
It’s a great format for establishing yourself as the go-to expert in your market, the person people think of first when making a real estate-related decision (which, of course, is a good thing!).
Here’s the template.
Title Options
- How To… [do something that your target audience wants to learn how to do]
- …Sell Your House For More Money
- …Find a Trustworthy Real Estate Agent
- …Sell a Distressed Property For Cash
Introduction
Write a short introduction, between 50 and 150 words, that empathizes with your ideal market’s current situation and briefly explains the problem that your article is going to solve.
Middle – Steps
List your article’s “Steps” as H2 headings and write between 50 and 150 words for each step, providing more detail on accomplishing the task.
For example…
- Step 1: Determine the value of your house.
- Step 2: Check the reviews for the investor’s website.
- Step 3: Call and talk to the investor.
Conclusion
Write 50 to 150-word conclusion which overviews the article’s content and calls the reader to take action. In many cases, your CTA should encourage the reader to work with you.
Here’s an example of a “How To” article: How To Do Keyword Research For Real Estate PPC Campaigns
Checklist Before Publishing
- Did you provide clear, actionable steps to accomplishing the task your reader needed help with?
- Did you provide relevant and accurate facts and stats to prove your understanding of the concept?
- Did you emphasize the importance of understanding this concept if it is not already well-known?
- Did you properly cite and backlink your sources?
- Did you spell-check and proofread?
- Are there at least 1-2 images?
- Is the post 800-1,000 words at a minimum?
Blog Post Template 3: The Case Study
Case studies are perhaps the most powerful kind of blog content for building trust with your audience and rapport for your business.
A case study is an article that explains the benefits of working with you by telling the story of a past client who was extremely pleased with their experience.
You can use case study articles to illustrate that you pay more than other investors, work faster than other agents, or are simply more trustworthy and honest than the competition.
For this type of blog article, you’ll need to interview your past clients and ensure they’re okay with you publishing the story of them working with you.
Here’s the template.
Title Options
- Case Study: How…[something awesome]
- …I Helped Sell This Person’s House In Under 7 Days
- …I Paid $100,000 In Cash For This Person’s Property
- …I Saved This Person From Bankruptcy
Introduction
Write a short introduction, between 50 and 150 words that builds suspense for the story your article is going to tell.
Middle – Before, During, After
Have Before, During, and After sections as H2 headings within your article. Under the Before section, describe what the person was going through before they worked with you.
Under the “during” section, describe their experience working with you (use direct quotes and testimonials if possible), and in the After section, discuss how much better off they are now because they worked with you.
Conclusion
Write 50 to 150-word conclusion which overviews the article’s content and calls the reader to take action. In many cases, your CTA should encourage the reader to work with you.
Blog Post Template 4: The VideoPost
Don’t want to write your blog post?
Well, at Carrot, we’ve created the solution: VideoPost.
This is a tool we offer our members where, with the click of a button, they can quickly and easily transcribe a video into a fully written article.
Rather than write your entire article, just talk into the camera for 5 minutes, post that video on social media, and then turn that video into a blog post on your website using our VideoPost feature.
Here’s how this feature works.
Blog Post Template 5: The Controversial Post
Everyone loves some controversy.
And your blog content is no exception. Sharing your controversial opinions with your audience might seem like a bad idea, but it’s actually a great way to attract people who agree with you and generate attention for your business (no publicity is bad publicity, eh?).
Here’s the template for writing a controversial post.
Title Options
- This Is Why… [controversial opinion]
- …Selling Your House To An Investor Is More Profitable
- …Real Estate Agents Are The Best Option
- …You Shouldn’t Use a Real Estate Agent
Introduction
Write a short introduction, between 50 and 150 words, that describes what the article is going to be discussing.
Middle
The middle structure here is a little more complicated than some of the other blog post templates. The first section should focus on describing the popular wisdom that people receive and why that seems to make sense.
The second section should dismantle that concept with logic and evidence. The final section should introduce your new idea and provide evidence for that opinion. All section headers should be H2 headings.
Conclusion
Write 50 to 150-word conclusion which overviews the article’s content and calls the reader to take action. In many cases, your CTA should encourage the reader to work with you.
Put These Real Estate Blog Templates to Work!
Although this doesn’t give you templates for every kind of blog post out there, it gives you a solid foundation to begin writing some killer content. Now, all you have to do is take these real estate blog post templates and put them to work!
Now, when you sit down to write a blog post, you don’t have to think about how to put the content together. You’ve got the exact recipe you need to make it happen. For more resources and real estate marketing materials, click on the link!