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During times when the real estate marketing is going good, don’t lose your focus on the business fundamentals. Feasting and blindly following a business path can lead to destruction.
From cluttered markets to video advertising, here are some real estate lead generation challenges we think you should know in 2017.
2016 flew by and lots of changes happened in the online marketing landscape for real estate investors. Google made some big SEO updates, AdWords updates, mobile continues to climb in importance… and the real estate market is shifting.
What are our CEO, Trevor Mauch’s, predictions for 2017 and how real estate investors and agents will HAVE TO SHIFT in order to crack through the clutter of competition in your area?
Listen in for Trevor’s 4 real estate lead generation predictions that could help you gain an advantage in your marketplace online.
Also, don’t miss our other episodes at www.CarrotCast.com
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3:50 – Prediction 1: Shifting in the market. Follow business fundamentals.
9:20 – The shift from investors to agents.
10:22 – Prediction 2: The market will get cluttered in 2017. How do you stand out from your competition?
11:25 – Riding the mobile wave. In 2016, 56% of all online leads on the Carrot platform came in via mobile/tablet. Two years ago, that number was in the mid-40% and 2015 teetering right around 50%. Where will it be in 2017?
15:30 – Prediction 3: Mobile. Why having a mobile-friendly site just isn’t good enough anymore. Your website must be optimized for lead generation.
16:45 – The 2016 AdWords updates and the indication of where Google is going in 2017.
17:50 – Focusing 100% on setting up a mobile website advantage. Especially on Facebook.
22:00 – Prediction 4: Marketplace competition bottleneck. How to cut through your market clutter. Especially utilizing video marketing. Using video to sell your listings, generate more leads, and attract new clients.
34:35 – What you should be doing with video, Facebook, and YouTube.
36:30 – Nailing your niche real estate content.
38:14 – How to put yourself in the “Content Always” mindset.
39:25 – What is going to happen with motivated house sellers?
40:15 – Adjusting your marketing message to suit the current market state.
Need a little help planning out your year? Listen to our annual planning call and get Trevor’s exact process to plan and crush the year ahead. Visit: oncarrot.com/epic/replayBe in the moment. Strive for excellence. Click to Tweet