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We are constantly talking about conversion rates here at InvestorCarrot. Testing and improving the conversion rates on our platform is part of our everyday culture.
Not just something we mention from time to time… but it’s part of a deep seated belief and responsibility to our members and our Carrot Community that if we’re not innovating and helping our members continually improve their own results, we’re not doing our job.
So at any given time here at CarrotHQ we have between 15-30 split tests running on members websites, testing ways to improve conversion rates for motivated seller leads, cash buyers, note sellers, private lenders, tenants, and rent to own tenant buyers.
Behind the scenes we’ve wrapped up tests that have boosted conversion rates big time, then we roll those changes out to our members websites automatically in many cases. This post will dive into some of our recent tests on our rent to own websites and what has helped bump those conversion rates up over 25%-40% in some cases.
NOTE: To learn more about what a “conversion rate” is, check out this post on our blog.
Recent Rent To Own Website Conversion Tests We’ve Wrapped Up:
The Results Are Crazy Good
Today we want to show you some actual data from tests we still have running or just wrapped up from our Carrot customers websites and explain why they are achieving such awesome results with their rent to own / lease option website systems.
If you have the content pro package and are looking to spin up another site, this post might pique your interest.
If you don’t have a Carrot account, this might help you decide to finally take the plunge.
To be fair, some websites perform better than others. Obviously there are factors that contribute to this, like search engine ranking, traffic quality, and effort the customer put into customizing their website a bit to build more credibility into it.
3 Of The Conversion Boosting Elements In Our Rent To Own Tenant Buyer Websites
We’ll dive into how our rent to own websites convert on average more than 30% of visitors to leads across our network. This section will show you specific real test results on just a few of our members sites that we’ve ran tests on recently.
Before we dive in, just a quick reminder that all content on our InvestorCarrot customers websites are copyright protected. We’d love for you to use this article as inspiration for changes you can make to your own websites… but please don’t copy any of the wording or phrasing on these website examples as they are copyright protected for use for our active Carrot customers only.
There are a lot of important elements on a rent to own website (seen below). We have honed these elements over the years to make for higher conversions as evidence by the 13,000+ real estate investing leads our members generate per month through opt in and phone calls from their real estate investor websites.
Today we will show you 3 elements (out of dozens) that in our tests helped improve the conversion rate and results of our rent to own websites inside of our InvestorCarrot platform.
If you’re looking to generate rent to own / lease option tenant buyer leads, check out InvestorCarrot and our platform. You can leverage the same lead generation system these investors are… personalize it a bit for your company, and let ‘er fly!
1. Give Tenant Buyers What They Actually Want…
Having A Clear Benefit Oriented Call To Action
One thing we always do when we’re crafting high converting content for our real estate investor website system is put ourselves in the mind of the person visiting that website.
In this case it’s a person looking to rent to own / lease option / lease purchase (whatever you call it in your area) a house.
When they land on your rent to own website, they likely came from an ad or through SEO… and have 1 thing in their mind.
They want to see rent to own homes.
They don’t want a free report.
They don’t really want to get on a list (although they will).
They want to see houses to see if one fits what they’re looking for… so they can reach their dream of home ownership sometime soon.
So on all of our websites, we prominently feature a link in the main navigation that specifically has a phrase that describes exactly what benefit they wanted to get on your site. In this case, it’s seeing available rent to own houses.
As you can see in the heat map below from one of our tests, the most clicked after link on the website is the “Available Rent To Own Homes” link.
So we put it in the top left corner, the first place your eye goes when looking for something on a website.
The heat map below will show you how often that link is clicked by a user. The warmer the area, the more it’s clicked by the website visitor… meaning that element is really engaging them and drawing their eye.
Heat Map 1: Giving The Visitor EXACTLY What They’re Looking For
(NOT Free Reports)
So we tested moving the “Available Rent To Own Homes” link on another Carrot members website (below) to see if that would change the results.
Heat Map 2: To Prove It, We Moved The Link… And It Still Draws A Ton Of Attention (by design)
Last, in one test, the result of specifically having “See Available Rent To Own Homes” vs. “Click Here” on the opt in button… boosted results about 5%. This test is still running, but the results below are very very similar to several other tests we’ve run with high levels of confidence.
Everything we build into our InvestorCarrot websites is intentional and based on ours 10+ years of online marketing and lead generation experience in this industry and the constant testing we’re doing here at Carrot.
2. Don’t Just Use A Squeeze Page… Engage Then Convert
Some people will hit the home page, read a few things, and immediately opt-in.
Others will spend more time on a site doing their homework and soaking in the information.
If a user scrolls down to the bottom of the site and decides that they are ready to convert, don’t make them scroll all the way to the top. Have call to action links halfway down the page… and give your website visitors tons of opportunities to click info that leads them on the path of converting as a lead.
See the heat map below.
When someone clicks these links, every single page on our rent to own websites is a conversion page designed to convert the visitor into a lead.
59% Of All Clicks On The Page Came On The Links, Pictures, And Content BELOW The Opt In Box At The Top
This website converts over 37% of all visitors to a lead. (which is pretty darn high)
3. Make Every Page A Conversion Page
A big mistake most real estate investors make on their websites is they focus the majority of their “lead conversion” energy on just 1 page of their website.
It’s usually their home page… then the other pages on their website don’t give the visitor a clear call to action to convert as a lead.
We’ve ran tons of tests on this across all of our different websites at InvestorCarrot, and found that when we gear every single page on the website to be a lead conversion page… overall leads went up on that website.
On our websites, as you saw above… we have lots of engaging content for readers to browse, build credibility, and learn how your process works. That’s great! But on every single one of those pages they click to (the “How it works” page, the “About Us” page, the “Contact” page, the “FAQ” page, etc.)… they are all “mini squeeze pages”. See below.
The “How It Works” Page On This InvestorCarrot Rent To Own Website
Those are just 3 of the 21+ elements we’ve built into our InvestorCarrot websites based on data and testing to make them perform better for our members.
Why are conversion rates so important?
If you get 100 visitors to your website… and your website is converting at a 15% conversion rate for rent to own tenant buyers… thats 15 leads per 100 visitors.
But if your website is converting at 30%… for every 100 visitors to your website you’re bringing in 30 leads (DOUBLE)… with no extra work, no extra traffic… just pure extra leads and profits.
Our motivated seller websites convert crazy well too, so do our cash buyer websites.
When you choose the route you’re going to go with your real estate investor websites for your company… don’t just look at what a site looks like.
Look at how it performs.
InvestorCarrot focuses on results over all else, and has the support to help you ramp it up from there.
In the end, if your rent to own tenant buyer website isn’t converting at least 25%+ of all visitors to a lead… your website is underperforming and you’re missing out on great potential leads and revenue.
This conversion case study only focused on a few elements that we found increase the conversion rate on our websites. These same principles are built into all of our Carrot websites (sellers, buyers, note buyers, etc.).
Another part of our rent to own lead gen websites that are really producing great results and reducing the amount of time our customers have to spend filtering out low quality leads is our 2 Step Opt In Qualification Process that we’ve perfected for the real estate investor industry. Read more about that
If you’re not an InvestorCarrot member yet but want similar results for your rent to own tenant buyer lead gen campaigns… what are you waiting for? ;-) Take a demo of InvestorCarrot or look at our pricing and plans.
Hit me w/ questions below! What do you find interesting, cool, weird, or just awesome about these test results? Join the convo below.