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Just like with farming, seasons matter in business.
If you own a ski resort… seasons matter big time.
If you are a landscaper… seasons matter.
And if you are a real estate investor or agent… seasons matter.
A few months back I wrote a blog post about the seasonality of real estate investor leads and the volume of online searches that motivated house sellers, cash buyers, tenants, etc. make each month during the holiday months.
In that post I laid out the data and the stats showing the common “dip” in searches in the holiday months for people looking to sell their house… and the increase in those online searches in the spring and summer months.
Now, this doesn’t mean that there aren’t a lot of deals to be had in the winter months.
In fact, on one of our recent Coaching Calls for our Carrot members (included in our Content Pro plan) I showed a few quick case studies of InvestorCarrot members who emailed me in January to tell me they were each closing 3+ deals in January alone just from their online marketing efforts… with a mix of SEO and PPC marketing.
So, don’t look at the data and think that you can’t do deals in the holiday months. That’s not what this is about. It’s about…
Realizing There Is “Lead Gen” Seasonality In The Real Estate Flipping / Wholesaling Business and Preparing For The…
… dips and the climbs.
Take for instance the quick chart below that we pulled up a week ago.
Motivated Seller Searches In 2014: 11 Popular Highly Motivated House Seller Searches Online… The Trend
Now take a look at these ones below that are a bit more drilled down on specific keyword phrases that we know motivated sellers are typing into Google each month.
(at the end of this post I’ll show you something really cool that we’re seeing… and how it’s indicating that 2015 is going to be a GREAT year for an increase in motivated seller searches online. So read this whole article and let me know your thoughts in the comments section)
“We buy houses” Type Searches: Spring And Summer Increase
“Sell house fast” Type Phrases: Spring Bump with Late Summer Increase
“I buy houses” Type Phrases: Seeing A Similar Spring And Summer Bump And Fall Slump
“We buy houses in [location]” Type Phrases: But For Just Portland, Atlanta, Houston, and Pittsburgh
Last… from our own Google Analytics account for 2014.
Spring / Summer Traffic Ramp From Our Own 2014 Google Analytics Account
You get the idea.
Those charts above show just a few of the dozens and dozens of seo search phrases motivated house sellers are typing in… that real estate investors should want to get in front of.
In fact, our InvestorCarrot members are generating over 10,000 opt in leads per month (that doesn’t count the thousands of phone call leads per month to their Carrot real estate investor websites as well). So we’re constantly helping our customers position themselves in front of the online traffic to increase their chances of generating more motivated seller leads and more deals.
The SEO Search Data Is Great… But Why Is NOW A Great Time To Get Things Rolling?
Over the past year we’ve been tracking the organic search engine rankings of many of our InvestorCarrot members’ real estate investing websites. This goes from motivated house seller websites, to cash buyer websites, to note buyer websites, rent to own websites, etc.
This is a mix of real estate investors and agents who are both implementing our “lead generation” training… and the ones who decided to hire one of our Preferred Carrot Partners to do their SEO or PPC for them.
Take a look at some of these charts below that show how long it *may* take in some markets to get your SEO rankings to improve enough to generate consistent leads online.
These pictures are from actual seo ranking increases for a few of our Carrot clients in some more competitive markets.
How Long Did Their SEO Take? 4 Months To Make A Major SEO Jump In This Competitive MD Market
How Long Did Their SEO Take? About 3-5 Months In A Competitive Alabama Market
How Long Did Their SEO Take? About 2-3 Months In A Competitive California Market
The Average Time It May Take To Rank Well In Most Markets Is About 3-5 Months When You’re Doing SEO
I’ve seen websites rank in the top 3 spots in Google WAY faster than that in less competitive markets (within weeks)… I’ve seen some take way longer. But what we always like to say is that if you’re implementing SEO right (the way we teach) or hire someone who knows what they’re doing… in most markets you should see a dramatic improvement within 3-5 months.
From there, it may take another few months in competitive markets to get to the top of page 1… sometimes longer.
But, all this to say… if the average is 3-5 months to see an SEO boost… and it’s the end of February right now… that puts you into May – July/August to improve your rankings and capture that increase in online searches from motivated sellers.
Don’t have a website right now but want to start leveraging inbound online marketing for your real estate investing business to grow your business?
Already have a website and just haven’t seen the results or haven’t put in the right online marketing strategy to get results?
We can help you.
At InvestorCarrot we focus on results as the primary driver of everything we do.
Having a great platform that makes SEO easier for you is the first step (which our system does).
Having the right training, plan, and support is the part that makes the biggest difference.
If you’re an InvestorCarrot member and want to ramp things up, here’s what you can do:
- Show up to our weekly Carrot Coaching Calls – I’ll take your website and show you exactly what changes and steps you need to take right now to improve your SEO ranking and leads. This is perhaps one of the largest reasons Carrot members love Carrot and get great results. Hands on help.
- Go through our 3 Lead Per Day Training – It’ll walk you step by step through how to improve your SEO rankings using your own website and youtube videos. Get implementing! And ask us questions when you hit any roadblocks. We’re here for ya!
With our detailed training and weekly LIVE Carrot Coaching Calls, we take our members by the hand and help you get results.
So, are you going to commit to getting things started or ramped up with your online marketing right now to catch the increase in traffic that’s heading our way in a few months?
Hit me w/ your commitment below and let us know if we can help you in that journey this year.