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Your first month of online marketing typically is going to be one of your hardest and least productive because you’re really cutting new trail everywhere you go.
Kiley Newbold
If you haven’t been running Facebook ads for real estate lead generation, then you’re most likely missing out and stepping behind your competition.
Getting motivated house seller leads on Facebook hasn’t been easy over the years. Cash buyers, tenants… yes. But sellers have been a harder nut to crack. Until the last 12 months, that is.
Our guest, Kiley Newbold, a Facebook marketing ninja who was the Vice President of Marketing & Technology at a $75MM company before going full-time into Facebook marketing for real estate professionals recently, dives into his strategies that are consistently attracting high value motivated house seller leads through Facebook ads.
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Listen to the Podcast
Listen to this episode of the CarrotCast with Kiley as he lays out some Facebook marketing tips for real estate investors and agents. Grab something to take notes and take full advantage of these tips. Enjoy!
3:30 – How Kiley helped build the ColorRun from 0-50 countries and helped millions of people via Facebook.
7:25 – Why working and the time spent with the ColorRun was so enjoyable.
10:15 – How Kiley is bringing his passion from the ColorRun to his new business venture and entrepreneurship.
12:35 – Why Facebook hasn’t worked for motivated seller leads in the past and Facebook marketing pitfall #1.
18:16 – Taking the emotion out of your advertising decisions and instead trusting your data. Carrot ROI Tool.
20:40 – How to set your advertising budget.
21:45 – Facebook marketing pitfall #2: Don’t look at your numbers on a daily basis.
23:25 – Facebook marketing pitfall #3: Testing too many variables at once.
26:18 – Facebook marketing pitfall #4: Don’t make massive changes on a regular basis.
29:50 – How much does the actual website play into the success of Facebook campaigns and why having a personalized website makes a positive effect.
36:30 – Why it is so important to have not just a mobile friendly website, but also one that is optimized to convert while you’re using Facebook marketing.
37:10 – What first step you need to take when structuring your Facebook campaign.
39:05 – What types of ads (image, carousel, video) are working best right now.
43:50 – Quick Facebook marketing tips for real estate recap.
47:00 – The importance of retargeting and how to get it setup.
49:15 – What Kiley has seen as the biggest difference in markets. Are there markets where Facebook hasn’t worked?
50:05 – What statistics and numbers you should be concentrating on and the importance of understanding attribution.
57:00 – Take these Facebook marketing tips for real estate and apply them to the places where people hang out the most.
58:20 – Kiley’s current journey into entrepreneurship.