AdWords can be a daunting task. So to assist you in self-managing your campaign, here are four tips you can use to help self-manage your AdWords campaign:

1. Setting Up Your AdWords Keyword Dashboard – Columns

The first step when managing your AdWords campaign is to set up your keywords column so you can view your data in more of an efficient way. You’ll be able to make quicker and better decisions.

2. Use the Search Terms Report

The search terms report is a value tool not only add keywords but also to add negative keywords.

Find your search terms by clicking on the Keywords column, followed by clicking on the Search Terms tab.


3. Bid Adjustments – Keywords

4. Bid Adjustments – Device and Location Targeting