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ChatGPT for Google Ads – 5 AI-powered Strategies for Real Estate Investors to Find Motivated Sellers

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As a real estate investor, you know that finding motivated sellers is crucial to your success. With the emergence of powerful AI tools like ChatGPT and Bard, there are now even more ways to automate your lead generation efforts and optimize your Google Ads campaigns. × × Ready To Get More Leads & Close Your Next Deal? Take Your Business To The Next Level Join the next Challenge In the past, automation tools were primarily focused on bid management and targeting. However, with the latest wave of generative AI technology, you can now leverage the power of text generation to create more effective ad copy that resonates with your target audience. Using ChatGPT for Google Ads lets you set up and optimize your accounts and save time and resources while improving your campaigns’ effectiveness. With ChatGPT, you can automate tasks such as ad creation, keyword research, and even ad testing and optimization. Using the right keywords in your ad copy is important to attract motivated sellers. Some examples of keywords to target might include “sell my house fast,” “cash home buyer,” or “we buy houses.” Incorporating these keywords into your ad copy and using ChatGPT to generate compelling headlines and descriptions can increase your chances of connecting with motivated sellers and closing more deals. Overall, the emergence of AI-powered tools represents a significant opportunity for real estate investors to streamline their lead generation efforts and improve the effectiveness of their Google Ads campaigns. In this ChatGPT for Google Ads post, we’ll cover the following: ChatGPT for Google Ads for Real Estate Investors Discovering Motivated Seller Keywords with ChatGPT As a real investor, you know the importance of finding motivated seller leads. While Google’s Keyword Planner is a helpful tool, there’s an alternative that can help you discover new keywords. ChatGPT can provide suggestions when prompted with the landing page you want to target. It can be a valuable resource to help you find the right keywords for your motivated seller lead generation strategy. Here is an example: To make the keyword suggestions a bit more relevant, you can ask ChatGPT to include a particular term in each one: Using GPT for Motivated Seller Keyword Classification When using a keyword tool like ChatGPT for your Google Ads campaigns, you may end up with a long list of suggested keywords. However, having too many keywords can make creating targeted campaigns difficult, resulting in higher Quality Scores on Google. Splitting the list of keywords into smaller groups related to each other is important to solve this problem. This way, you can create more relevant campaigns that are more likely to convert. Fortunately, ChatGPT is great at grouping words by relevance. It’s so accurate that you may not even need to provide category names or examples in your prompts. I initially tried to help ChatGPT understand my desired categorization by adding a category name after the first few keywords, but this was unnecessary. Using ChatGPT to group your keywords by relevance, you can create more effective campaigns and improve your search engine rankings. The response to this prompt was of good quality despite not providing any examples for classification. How to Utilize GPT for Ad Creation To set up ad groups, I already have grouped keywords and a landing page on my site. The only thing I need now are headlines and descriptions for the responsive ads. I asked ChatGPT for assistance in writing these ads. Beware that sometimes, ChatGPT suggests ad headlines that are too long, exceeding the allowed character limits. This happens because ChatGPT doesn’t have strong mathematical abilities. Instead, it predicts … Continued

EP 434: Facebook Ads for Real Estate w/ SilverStreet Marketing

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Do Facebook ads give good ROI for quality, motivated seller leads? Yes — when managed well. Kiley & JT with SilverStreet Marketing have spent millions on Facebook ads over the last decade, gaining a massive amount of insight into what makes an ad flip or flop. We talk about what to look for when outsourcing, lead costs & ROI, how to get quality targeting & lower ad costs despite recent changes to Meta’s platform, how they’re using ChatGPT to make ad creation more effortless, and a cool new tool they have in Beta that serves the investor who wants to go the DIY route. Let us know what you think of the episode – brady@carrot.com Get more content about paid ads at Carrot.com/ads Work with Kiley & JT: Marketplace.carrot.com or go.silverstreetmarketing.com/beta. Episode Transcript (This is an automated transcript by robot carrots – please mind the typos 😉) 00:00:00:00 – 00:01:11:25 Kiley I don’t want to pay an agency. I think I can figure this out. And like J.T. said, you can totally can. But I think some people underestimate the consistency of effort that it’s going to take because, you know, creating an ad on Facebook is not super hard. You have to learn a little bit inside of ads. Manager But but creating a really good ad and then getting those things to consistently perform over time is really where the magic comes. 00:01:11:29 – 00:02:40:28 Kiley Thank you. Super stoked to be here. We love paid ads. 00:02:45:06 – 00:02:46:04 Kiley JT Go ahead, man. 00:02:47:00 – 00:03:18:20 JT Yeah. So when you’re looking at the the ROI that’s coming from it, typically what we’re seeing on Facebook is we’re seeing a cost per acquisition in between about a 3000 to 3500 on average is overall cost per acquisition. Depending on areas, you can kind of lower that down to about around a $2,000 mark. It just kind of depends on a couple moving parts that could be things like are you paying for management, How aggressive are you in your area? 00:03:19:06 – 00:03:45:17 JT Are you employing different types of tactics, not just lead generation like branding and and trying to become more of a powerhouse in your area? So there’s a couple of things that will affect that. And can kind of change that cost per acquisition price. But most investors that are coming on for management are sitting around that, you know, you could probably say about 2000 to $3000 cost per acquisition marker per deal. 00:03:46:03 – 00:04:09:18 Kiley Yeah. And to to, to break that down maybe just a little bit more basically to get that cost of acquisition, you’re looking at your cost per lead, right? And then the number of leads it takes to close a deal. So on Facebook, we see probably right around an average of 20 leads per deal. Would is that wouldn’t you agree? 00:04:09:19 – 00:04:11:20 JT JT Yeah, yeah. 00:04:12:29 – 00:04:41:05 Kiley Yeah. About 2020 leads per deal. So depending on what your cost per lead is and then depending on your on your close ratio. So one of the things we find that’s, that’s most important when doing Facebook ads is having a really strong follow up system. So if you think about lead generation in terms of each channel you’re using, you’re going to be finding potentially different people. 00:04:41:05 – 00:05:03:09 Kiley A lot of the same people. We can talk about that a little bit more, but you’re you’ll find people at different levels of readiness in their decision making … Continued

EP 432: T.V. Ads for 5x ROI & Less Competition. Everything Real Estate Investors Need To Know

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Tony Javier $3k into $30k with his first month of TV Ads, and since then he’s been “off to the races!” After realizing there were no masterminds out there teaching the things he had learned from his experience with television advertising for real estate, he started taking on clients and typically gets his investor’s returns in as little as 3-6 months! Today we’re talking about real estate investors, television advertising, and lead generation methods, the top 10 benefits of running ads on TV, and how you can dial the channel into a turn-key traffic solution! Check out Carrot.com/video for 52 free ideas & a guide on how to get started in video marketing. Episode Transcript (This is an automated transcript by robot carrots – please mind the typos 😉) 00:00:00:03 – 00:00:22:15 Tony Javier And so first month I spent three grand and made 35 my first month and was off to the races from there. And over the years I’ve told people that I do TV, you know, high level masterminds I’ve been a part of. And every mastermind that joined there was either zero people doing TV or there might have been one out of like 100 plus high level real estate investors. 00:00:23:03 – 00:00:35:22 Tony Javier And I wish I had won back then that I had a gold mine for other real estate investors. I would have started, you know, helping people dinner. 00:00:35:22 – 00:00:56:13 Brady Winder Hey, friends, welcome back to the Kirkus Podcast. I’m your host breadwinner and this is the podcast where we help you dial in your marketing and help you build businesses of freedom and impact. I’ve got our guests with us today, Mr. Tony Javier, a.k.a. the TV guy who happens to be a very good, close longtime friend of Trevor Mark, our co-host and CEO. 00:00:56:21 – 00:01:07:06 Brady Winder And so I’m really excited for you guys to get to meet him and talk all about TV today. Why it’s an awesome marketing channel and get into the nitty gritty. And so, Tony, I hear the podcast, man, How are you? 00:01:07:18 – 00:01:15:00 Tony Javier Really good, man. Thanks for having me. I appreciate it. Driver And I’ve been talking a while about putting this together of being on the podcast, so I’m glad to be here. 00:01:15:00 – 00:01:36:27 Brady Winder Absolutely. Absolutely. And so we don’t do a lot with offline marketing, you know, most podcasts, online marketing and but I think out of the past 400 episodes, we’ve done maybe one or two on radio. I don’t think we’ve done a single one on TV. So this is going to be really valuable. I think it’s it’s one of those topics where the investors just don’t know enough about it. 00:01:36:27 – 00:01:54:11 Brady Winder And so our goal with this conversation is I want to learn, you know, is this right for me? Is TV something that I should try? And if so, then when? And how do I go about it with without losing a bunch of money? Because I’m sure that’s probably what people are thinking is like, Oh, is this going to be a massive investment? 00:01:54:11 – 00:02:02:24 Brady Winder Is it a big risk? And so that’s what we’re going to answer. But Tony, how did you how did you get started in TV? What that look like? 00:02:03:08 – 00:02:21:15 Tony Javier Yeah, before I tell that, that’s actually a good point. Most people, when they think about real estate investing, don’t think about TV, which makes it … Continued

EP 422: Getting Better Testimonials: A Practical Guide to Increasing Trust & Conversion

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Testimonials can make or break your ability to generate leads and convert those leads into profitable deals. That’s why we’re talking with two of our all-time favorite guests, Beau the closer & Keith the SEO beast to break down: The specific questions that’ll get a house seller to give you a raving review that bust objections How Keith & Beau leverage these testimonials on your website and Google profile to generate more & higher-quality leads How to capture the perfect video testimonial vs. a written review, the most common mistakes investors make, and more! Whether you’re brand new to real estate investing or you’ve done 100 deals, join in on this conversation with two six-figure wholesalers to hear how you can become a more credible (and profitable) real estate investor. Learn how to make the most of your website at Carrot.com/convert Mentioned in this Episode: Keith Sant’s Carrot site Beau Hollis’ Carrot site Episode Transcript (This is an automated transcript by robot carrots – please mind the typos 😉) 00:00:00:04 – 00:00:16:00 Beau Hollis And I have so many my friends. I’ve tried and tried and tried to talk to them. Go to closings. Go to closings. Go to closings, get allies, go for the reviews. And they still don’t have reviews. And they’re trying to run like PPC ads and all this kind of stuff. They’re running all these kind of ads, paid ads with no reviews. 00:00:16:00 – 00:00:22:04 Brady Winder Wasted money. Everybody listen to this. Like, don’t be run on PPC as with no reviews, no credibility, your waste money garbage. 00:00:22:04 – 00:00:37:22 Beau Hollis Stop that. Don’t do it. Go to go to the start going to closings for the next month or two. Bring your cell phone. Have great cameras, by the way. Go there. Take a selfie video with these people or go to their house. If you already bought their house and have a good relationship, say, hey, I know it’s crazy, but would you do a review with me? 00:00:38:05 – 00:00:43:07 Beau Hollis You know, like go, like, spend, spend a little time, do this, invest in it. 00:00:48:16 – 00:01:06:11 Brady Winder Hello, friends. Welcome back to the Care Cast podcast, where James Brady I’m your host and this is the podcast for real estate investors and agents, where we help you build businesses of freedom and impact by dialing in your online marketing. Today I have my friends with me, Mr. Keith Sands, Bo Hollis. Welcome back to the podcast, guys. How’s it going. 00:01:07:15 – 00:01:11:04 Beau Hollis Man? Glad to be on here with all of these guys. 00:01:11:15 – 00:01:13:10 Keith Sant Yeah. Bernie, appreciate you having me back. 00:01:14:20 – 00:01:33:05 Brady Winder Absolutely. It has been a minute. If you guys don’t know, Bo Hollis keeps saying, go to Google and type in carrot. Keith, Bo, whatever. You’re going to find a lot of good content, but these guys have been investing for years are some of the best wholesalers, best investors around and really know their stuff when it comes to it. 00:01:33:05 – 00:01:49:23 Brady Winder So Keith is stronger on the lead generation side and Bo is the closer, but they both do both of those really well. But if you guys want to know how to generate leads through and closed deals, we’ve got a lot of content on both of those. So what are we doing today? It’s website design and conversion month care. 00:01:50:14 – 00:02:15:08 Brady Winder In February. And so we’re talking about how to … Continued

EP 416: The ROI of SEO: How to Measure & Scale Your Marketing For More Deals w/Mike Otranto

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If your definition of a marketing budget is “spend money until I get a deal,” this episode is for you. Mike Otranto consistently brings in high-quality motivated seller leads from SEO, PPC, and direct mail, while keeping his business profitable and predictable. We break down how to understand the effectiveness of each marketing channel, the specific ROI of each of Mike’s marketing channels, how to outsource your SEO wisely, and mistakes to avoid when managing SEO & other marketing channels. Mentioned in this Episode: Mike on Instagram Mike’s Carrot Site Spin Selling by Neil Rackham Never split the difference by Chriss Voss Episode Transcript (This is an automated transcript by robot carrots – please mind the typos 😉) 00:00:00:00 – 00:00:22:02 Mike Otranto I started to realize is that my highest margin deals were coming from ACL. So that’s the other thing that you have to say, okay, well, if this is the most efficient way to get me in front of my target audience, well, how do I get more more leads? And how do you scale it? Yeah. And that’s that’s one of the challenges with SEO is it’s kind of mystical and it’s it’s will I hire somebody to do ACL? 00:00:22:02 – 00:00:26:13 Mike Otranto But, you know, if I’m not getting results, well, what’s the problem? 00:00:31:17 – 00:00:48:08 Brady Winder Hey, friends, you’re listening to the Access podcast, where we help investors and agents like yourself deal businesses of freedom and impact. I’m your host, Brady Winder. And today I have with me longtime Care.com customer and care camp alumni, Mr. Mike Otranto. Welcome to the podcast, Mike. 00:00:48:17 – 00:00:50:04 Mike Otranto What’s up, Brady? Great to be here. 00:00:50:22 – 00:01:09:14 Brady Winder Doing good, man. Thanks for joining us. So so we’re talking Madeleine online marketing. It’s SEO month at Carat. First month of the year. And we want to help you get your SEO dialed in because this is a long game. So we’ve had a couple of other SEO topics during the month. Today we’re talking about the ROI of SEO. 00:01:10:03 – 00:01:24:15 Brady Winder And the reason why I brought Mike out of the podcast is because he looks at his marketing in a very analytical way where a lot of investors, they just, you know, they get some money from a deal. They say, Oh, I got five grand, ten grand to play with, I’m going to throw it at PPC, I’m going to throw it at TV. 00:01:24:15 – 00:01:41:02 Brady Winder I’m going to see if it works and are not always as good with the follow up and evaluating that to see, okay, did it work, Why did it work? Why did not work? What was my close ratio on that? And so Mike’s really organized in that way and I like the way that he looks at the math behind marketing. 00:01:41:02 – 00:01:59:08 Brady Winder So that’s what we’re going to talk about is is really math over emotion when it comes to spending your marketing dollars wisely and specifically with SEO and what he’s done with SEO to be effective and why it makes sense versus other marketing channels and a few other things. So it’s going to be a good conversation. Hope you guys enjoy. 00:01:59:08 – 00:02:08:23 Brady Winder But yeah, Mike, give us a little bit of background. Like how do you, how did you get to where you are? What’s your your real estate origin story, if you will? 00:02:10:03 – 00:02:35:21 Mike Otranto My real estate … Continued

EP 408: Real Estate Investor SEO 101 + Predictions for 2023 w/ Bryan Sekine

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Want to take advantage of Real Estate Investor SEO for motivated seller leads, but don’t know where to start? We’re breaking down the 3 most important concepts you need to know to start ranking in Google. Bryan the SEO specialist for Carrot.com will be teaching you how to get started as well as sharing insights into where Google is heading in 2023 that you likely haven’t heard about! Episode Transcript (This is an automated transcript by robot carrots – please mind the typos 😉) 00:00:00:01 – 00:00:24:14 Bryan Sekine With the increase of different types of devices that can be used to access the Internet. I think that has really changed the landscape of SEO. So before it was just desktops. Now it’s desktops and phones. Soon it’s going to be desktops, phones, smartwatches, heads up, display glasses, you name it, you can ask. You can even use voice commands now. So you can search for things on Alexa or Siri or the Google assistant. And so I think that that has really shaped how Google does SEO in terms of understanding the context of the question and finding the best possible answer. 00:00:42:14 – 00:01:03:11 Brady Winder Hey, friends, welcome back to the Carrotcast Podcast. I’m your host, Brady Winder, and this is a podcast where we help investors and agents like yourself dial in their online marketing so that you can build businesses of freedom and impact. I’ve got the pleasure of introducing to you today, Bryan, from the Carrot team. Our new search engine optimization specialist is at the title. 00:01:03:22 – 00:01:04:14 Bryan Sekine Yes, it is. 00:01:04:21 – 00:01:06:14 Brady Winder Welcome to the podcast, man. How you doin? 00:01:06:22 – 00:01:12:07 Bryan Sekine I’m doing great. I’m excited to be here and I’m super stoked to get everyone more on the SEO bandwagon. 00:01:12:21 – 00:01:37:01 Brady Winder Absolutely, man. This is going to be a good podcast. I’m really excited about this one because it is SEO month at Carrot. So this is our first podcast of the month. And if you’ve been following us for any amount of time, you know, the SEO is Carrot’s bread and butter. This is what helps us become Carrot. For years we’ve been helping investors and agents all over the country, you know, rank higher in Google so they can get more motivated leads and build trust, build credibility, build authority with people. And so we’ve done a lot of content on Real Estate Investor SEO. So how is this one going to be different? So the thing I want to cover in this is we’re going to try to give you a 10,000 foot view of SEO and simplify what is a very daunting thing, and we’re just going to simplify it and give you actionable steps on where to get started. If you’re just starting out with your SEO, especially being, you know, New Year first January, it’s a great time to start building your SEO as these things are very much worth it, but they take time. And so we’re going to give you some actual steps to get started, but really help you understand why and how SEO works so well. 00:02:13:01 – 00:02:35:07 Brady Winder If you’re looking for the more tactical like courses keyword research and you want to get nerdy and dive into these topics with us, go to Carrot.com/SEO and you can get those more tactical resources linked up on that page. But yeah, we’ll kick it off and we’re going have a good conversation and yeah. 00:02:35:07 – … Continued

Facebook Ads Housing Policy | Changes Investors and Agents NEED to Know

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On June 21, 2022, Meta (Facebook) announced a significant Facebook Ads Housing Policy update. The settlement with the US Department of Housing and Urban Development (HUD) will change how housing ads are delivered. × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo The goal of the change is to make sure the audience that sees housing ads is closer to the eligible audience for the ads. Meta will be sunsetting Special Ad Audiences as part of this new agreement. This tool allowed advertisers to expand their audiences for ad sets related to housing. What’s happening:  Meta is removing the ability to create Special Ad Audiences via Ads Manager. This move began on August 25, and beginning October 12, they will pause the remaining ads containing Special Ad Audiences. Ad sets can be reactivated once the Special Ad Audiences are removed from the ad sets. How to Protect Your Account from the Impact of Facebook Ads Housing Policy Update? Have no fear. In this video, Kiley and JT from SilverStreet Marketing take you through the strategy you can execute to keep your Facebook Ads accounts active and how to continue to generate high-quality motivated seller leads via this marketing channel. They cover three important steps: Summary FB will remain a viable marketing channel, especially in a broader marketing strategy. Stick with sound marketing principles. Invest a little time to make the necessary changes. We’ll monitor how this update impacts Carrot members’ Facebook accounts and leads. Real estate online marketing is a constantly changing landscape. We’re committed to continuing our data-driven, expert-tested vision, strategy, and tactics to help you build a business of freedom and impact. Tell us if you found this video helpful, and drop us a comment with your thoughts. Follow the tips SilverStreet covered in this video and continue to generate motivated leads from your Facebook account. We’re here for you!