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Nobody’s going to buy from you because you have a quota to meet. They’re not going to buy from you because you need money. And, they’re not going to buy from you because you’re a really nice person… They’re going to buy from you only because they believe they will be better off by doing so than not doing so and that’s the only reason why anyone should do business with you. Bob Burg
If you go back to CarrotCast Episode 66, it was called My Struggles and Eight Success Lessons Learned, I talk about a book that I read that really changed my life during the early years, it’s called The Go-Giver. And The Go-Giver was a parable. It’s a book that really got my mind wrapped around how to actually go out there and live life the opposite way that most people do.
And if you guys have not got the book The Go-Giver, go get it. Go to Amazon, and go get it. Or, you can wait for this call and actually listen to the author of The Go-Giver, Bob Burg. I had such an amazing chance to interview him, one of my favorite books of all time, it’s one of the simplest books ever but I’ve given away hundreds of copies of this book over the years to people because it’s such a simple concept but it’s so life-changing when you actually adopt it in your day-to-day.
We’ve adopted it fully here at Carrot as a business. We’ve always lead with giving, we’ve always lead with value. We’ve always really lead with, how do we make sure our clients and our market and your audience are the ones winning?
And when that happens, we’ll build trust, we’ll build so much value that will, in the end, win, also. So I’m really excited for you guys to listen to this episode of the CarrotCast with Go-Giver author Bob Burg.
He’s going to be talking about their latest book, which is the Go-Giver Influencer. It’s another parable, but talks about how in this cluttered market, how in this cluttered world, with all of these messages, with all of these opinions, with all of these people who disagree on this and disagree on that, how can you be an influencer in a good way?
He also gives away so many other amazing tips in this call.
Also, I’m going to be giving you a chance to win one of 10 free copies of this book. Listen to this episode to learn how you can do it. But basically, spoiler alert, be one of the first ten when this podcast episode publishes in iTunes to go to the CarrotCast on iTunes and give a rating and review about this episode.
We’re going to look at the date that it is and give a rating and review about this episode, or about the CarrotCast. Be honest. If it’s a one, let us know. If it’s a five, let us know.
And then when we do, send an email to me at trevoroncarrot.com, and my assistant Jen will see, you’ve got to take a screenshot of your review, the day that you put it on there. It’s got to be after I publish this. The first 10 we’re going to mail out Bob Burg’s latest book, The Go-Giver Influencer.
Without further ado, welcome on, Bob Burg.
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Listen to this episode of the CarrotCast with Bob Burg from the Go-Giver and start to lead with giving and value. Build your business and live a life of positive influence. Enjoy!
1:50 – Why Bob thinks The Go-Giver has been so successful and why he thinks it’s not “Magic.” It’s actually building trust and adding value to people.
4:50 – What was it in Bob’s and John’s lives that spurred The Go-Giver.
9:25 – Learn about The 5th Law of Receptivity: Provide exceptional value and money will be the result.
10:15 – What is the latest addition to The Go-Giver books, Go-Giver Influencer, all about.
13:45 – What it takes to be an influential business.
17:00 – What are some things that entrepreneurs can do to be better influencers.
22:20 – Why President, Bill Clinton, is a great example of an influencer. What we can all do to make ourselves better people.