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With competitive forces like Zillow, Realtor, Redfin, and Trulia, (plus all the other real estate agents in your market) how can you possibly cut through the clutter online and slice your piece of the real estate pie?
Well, that’s what we’re teaching you to do today.
You can watch the video above or browse through the cliff-notes version below.
Mission/Values – 1-2 Videos (5-8 Minutes)
The first step is to write down your mission/values if you never have before.
Because when people are deciding on a product to buy (whether it be a restaurant to eat at, a new computer, or a piece of real estate), they don’t buy because of what you do, they buy because of why you do what you do.
Cue clip of Simon Sinek’s TED Talk:
And that isn’t just the case with Apple, it’s the case with your business and even with Carrot. Consider this testimonial that just came through our company’s #General Slack channel earlier today…
I want to thank you for being so honest. Your character is very impressive, and for that reason I am going to join Carrot later today…
A person’s character is very important to me, and seeing yours I know I will be connecting with a company that will grow and succeed.
Thank you for your character.”
– Rob Mundras
If you need help determining what your mission/values are, then ask yourself these questions.
- Why do you do what you do? Because you love helping other people? Or is there a deeper belief that drives why you do what you do?
- What’s your motivation for being in real estate?
For inspiration, here are our core values at Carrot…
- Have Fun and Be Different
- Always Genuinely Care
- Be A Beacon of Positivity and Possibility
- Consistent Improvement and Innovation
- Be Adventurous, Creative, and Open Minded
- Deliver WOW Through Great Service
- Gratitude for Everything
- Consistent and Predictable Financial Growth
Feel free to borrow any of those values for your own business.
Then, record 1 or 2 videos about why you do what you do. Just talk honestly about the mission/values you came up with and how those apply to your real estate business. Try to keep each video to between 5 and 8 minutes. Post those videos to Facebook and Youtube once you’re finished recording them.
Niche – 7-10 Videos (3-5 Minutes)
Write down 1 to 3 niches that you can operate within and market. Those niches might be something like…
- Working with first-time homebuyers
- Working with people in a specific part of town
- Working with people in a specific price range
- Working with a specific type of person (veterans, medical professionals, entrepreneurs, etc…)
By niching down, you’ll have an easier time cutting yourself a piece of the market’s opportunity. Once you’ve determined what your niche is, create 7-10 videos between 3-5 minutes each in regards to that niche. They could be how-to videos or market stats videos or something else entirely – just make sure that each video further establishes your expertise in the niche that you’ve chosen.
What locations do you wanna do business in? These might be different cities or they might be different suburbs or landmarks within a city. Choose up to 10 different locations that you already do or want to start operating in.
You can use Google Suggest to help determine what areas of your city are most popular. For instance…
Then, create a location-specific landing page for each place you operate in with a headline that says, “Homes for sale in [location]” or “Buy a home in [location]” or to target sellers, “sell your home in [location].”
Upload to Facebook YouTube, and Blog
Remember all of those videos you recorded?
Now it’s time to upload those videos to Facebook, YouTube, and your personal blog.
For your own blog, we recommend turning your video into a blog post and posting a video/blog-post combo to help with your Google rankings and increase your SEO (Google can read words far better than video).
Now before you think to yourself, Geez – that’s gonna take me forever, don’t fret. At Carrot, we offer our members a service called VideoPost where you upload your video, click a button, and we’ll transcribe the whole video for you and post it to your blog (just make sure the video isn’t too long or the transcription will be really long as well – 5-8 minutes is perfect).
Add a heading that says “Transcription” above the transcription and below the video and voila, you now have a blog post/video combo that will scrape as much SEO juice from your efforts as possible.
Find Content Marketing Cadence
To get the best content marketing results, increase brand awareness, and drive high-quality website traffic, you’ll want to continue to create content in the foreseeable future.
The easiest way to make that happen is by determining how often you’ll create new content – will you do it once per week, two times per week, once per month?
How often you create content matters less than doing it. Just set a commitment and stick to it.
Ready to Get Started? Continuing Education…
Watch the next three videos in this four-part “Content Marketing for Real Estate Agents” series.
Or… Check out the Carrot Real Estate Training Playlist.