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There are a ton of options when it comes to launching a website for your real estate investing business. All the way from the cheap and low cost mass template builders like Wix, Squarespace, Weebly, Godaddy, LeadPages, others… to high end custom websites that may run $6,000 or more. So what are the real differences between the different website types and what we offer here at InvestorCarrot? Well, I shot a video for ya diving into that very question!
Before you dive into the video, I want to introduce the 2 main things you should be looking at when launching a website for your real estate investing (house flipping, wholesaling, rent to own, note buying… anything). They’re right under the video.
Check out those 2 crazy important things to consider before you launch your website… then I’ll expand on that a bit and show examples in the video below.
Low Cost Generic Website Builders vs. Specialized Website Solutions Like InvestorCarrot
The 3 Most Important Things You Need To Look At With Your Real Estate Website
The first is… your website’s #1 priority should be performance.
Not how fancy it looks. Not whether you think it looks pretty. Not how fancy the CRM is. And not whether you think it looks different from others in your market. It’s…
“If I send 100 qualified people to this website with SEO, PPC, Craigslist, or direct mail… is it going to convert as many of those into qualified leads so my website isn’t a leaky bucket?”
Because every lost lead is a lost potential at a deal.
And as we always like to say…
If you lose 1 deal that would have netted you $10,000 because you were trying to reinvent the wheel or save a few bucks a month and your website isn’t performing like it should… that $10,000 is real money lost out of your pocket.
Before you go out to build a real estate investing website on Wix, Weebly, or Godaddy… focus on making sure what you build your website with is focused on performance (conversion rate optimization) as its main priority because a high performing website means more visitors converted into qualified leads (and in turn, more deals closed).
The second is… look for the highest return on investment (ROI) not the cheapest monthly rate.
It’s often times easy to go with the website solution that looks the lowest cost on a monthly basis.
After all, a $10/mo website with one of those low cost generic website builders is only $120/yr versus what our average investors pay of $99/mo (for 3 websites, our weekly Coaching Calls, our content marketing system, and high performance built in).
But when you start to look at the return you get for those dollars and your time… the story changes drastically.
1 extra (or 1 lost) deal because of website performance is a big deal when you’re dealing with real estate.
1 extra deal pays for an InvestorCarrot membership for 10+ years.
So focus on performance and the return on investment your real estate investing website system can provide you over the long-run.
The third is… ongoing expert guidance and help from those who have done what you want to do.
An often forgotten about thing that is critical to your success in generating consistent leads online today and next year (over the long-term) is the support team behind you.
If you go with one of those low cost website builders you can better believe that their pricing model doesn’t allow for them to invest a whole heck of a lot into building out the team and support structure to make your life easier and more successful over the years.
If you’re paying $6/mo for hosting… you may be able to reach out to them for help with basic technical things… but most of the time the questions that you need answered most are the strategy related questions that can take you from no or mediocre results… to crushing it.
With InvestorCarrot we have amazing support (just ask around)… industry leading training to show you exactly what our most successful members are doing to drive leads… and our full-time staff are among the industry’s most experienced online lead generation experts (specific to real estate investors). So if you have questions about your strategy… or your PPC marketing isn’t getting the results you need… or you’re ranked at the top of page 2 for your #1 keyword… who are you going to turn to at those cheap and low cost website builders for the strategy help to get you over that hump?
Weekly Live Coaching Calls, 1 on 1 Strategy Sessions, Industry Leading Training, We’re Here For You
With InvestorCarrot our weekly LIVE Carrot Coaching Calls, our complimentary 1-on-1 Strategy Sessions with us, and our fast strategy help are all included as a Content Pro member.
It’s like having the most experienced lead generation expert on call… and it’s included in your Carrot membership at only $99/mo.
The difference between amazing results and no results often times is the strategy help and expert guidance.
If you want to try to save a few bucks and go it alone… how much extra time and money will you invest? For only $99/mo it’s a no brainer for the high level investors who recognize the value of their time and recognize the value of expert guidance.
Getting The Right Tools In Place To Grow Your Real Estate Investing Business (and have less hassle with tech issues)
These days your website is one of those tools that is a really important part of your credibility, your lead generation efforts, and the future of your marketing.
More and more people are going online to find solutions to their problems (especially on cell phones)… so getting your web presence right is a pretty darn important thing these days.
Just like you get the right direct mail pieces before you spend that money to send out those letters… take the time to make sure your website is dialed in and will convert a high percentage of your visitors you’re working so hard to get… into qualified leads.
We can help you here with InvestorCarrot and we’d love to do a review of your website and give you honest candid feedback on what you can improve with your current site if it’s at one of those low cost generic website builders.
Just leave your website URL in the comments section below and we’ll shoot quick videos walking through changes you can make to your current site to make them more effective.